AUD 841 - Practice Development II: Marketing and Advertising

8 weeks/2 credit hours

This module is designed to explore the marketing of hearing care services and hearing aids to the public. This module includes a review of the hearing aid industry and a survey of present hearing aid marketing efforts by industry and audiology practices. Students will generate internal and external marketing strategies and evaluate the effectiveness of different marketing media. They will evaluate marketing strategies and generate appropriate marketing budgets. In addition, each student will generate a marketing plan for their own practice.