AUDP 8480 - Branding an Audiology Practice

4 weeks/1.5 credit hours

Branding is the process of creating a distinct identity for a business geared toward a target audience. The goal of branding an audiology practice is to develop and share the practice identity to the public in a way that supports the organization’s mission, vision and values. Included in the branding process is the creation of a name, symbol, and other markers that a business uses to distinguish their staff and products from competitors, fostering a public identity.

This course will introduce students to the concepts and ideas that will help define a branding identity. Students will learn how to develop a brand purpose, determine a target audience, and research competitor’s brands within the industry. Additionally students will learn various marketing, and advertising strategies that can be applied across various audiology practice environments.