Apr 17, 2024  
2020-2021 ATSU University Catalog 
    
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2020-2021 ATSU University Catalog [ARCHIVED CATALOG]

MHAD 7100 - Healthcare Strategic Planning and Marketing

3 credit hours

This course presents a general overview of the strategic planning and marketing processes in health service organizations. In comparison to operational management, this course will emphasize the planning function of health care management with an external or strategic orientation. In addition, students will be introduced to a variety of marketing topics, strategies, and creative approaches, as well as an understanding of the development and execution of marketing techniques. Examples from a wide variety of healthcare provider applications are used. This course includes a field-work assignment that can be completed in-person or virtually.